As an entertainment industry executive, Marti co-founded WanderLuxxe, the premier luxury film festival concierge service in 2016. The brand first made waves at the 2017 Sundance Film Festival sparking immediate interest to the global elite attendees. Based on years of experience attending film, music and arts festivals, as both patron, staff members, producers and event planners, entertainment industry notables Marti Hines and co-founder Lola Wood partnered together to create this new one-of-a-kind experience.

In 2020 Marti Hines branched out and founded Merit Haven, overseeing and delivering stellar Front of House experiences for the global brands Tribeca Film and Global Citizen curating strategic partnerships with a focus on promoting voices of women of color in the arena of film and entertainment.